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Explore the business behind the game through a rigorous, interdisciplinary curriculum that combines core business foundations with sport-specific courses such as Strategic Leadership in Sport Business, Financial Issues in Sport, and Applied Sales in Sport. You’ll gain a deeper understanding of how organizations operate and succeed in the dynamic, global sport industry.

Our Sport Business program is immersive and hands-on. Learn from experienced faculty who bring real-world sport expertise into the classroom and gain access to unique learning opportunities through partnerships with professional teams like the Cleveland Browns, Cavaliers, and Guardians. Build industry connections through real-world projects, volunteer and internship experiences, and involvement in the Sport Analytics and Business Association (SABA), an award-winning student organization offering networking, experiential learning, and behind-the-scenes access to sport venues.

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com.dotmarketing.portlets.structure.model.Field@2ccf5587[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Program Related Content,fieldType=com.dotcms.contenttype.model.field.RelationshipField,fieldRelationType=OneuablueFeatureProgramRelatedContent,fieldContentlet=system_field,required=false,velocityVarName=programRelatedContent,sortOrder=24,values=1,regexCheck=,hint=,defaultValue=,indexed=true,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Nov 21 17:34:15 EST 2025,type=field,owner=,inode=4f5dc7a281179120975bf36da85adfa2,identifier=4f5dc7a281179120975bf36da85adfa2], com.dotmarketing.portlets.structure.model.Field@4bd737a4[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Contact,fieldType=com.dotcms.contenttype.model.field.RelationshipField,fieldRelationType=bio,fieldContentlet=system_field,required=false,velocityVarName=contact,sortOrder=25,values=1,regexCheck=,hint=,defaultValue=,indexed=true,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Thu Dec 04 15:02:58 EST 2025,type=field,owner=,inode=0188c1a4f96db8cf22f12256901d230e,identifier=0188c1a4f96db8cf22f12256901d230e], com.dotmarketing.portlets.structure.model.Field@767f946c[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Program Overview,fieldType=com.dotcms.contenttype.model.field.TabDividerField,fieldRelationType=,fieldContentlet=system_field,required=false,velocityVarName=programOverview,sortOrder=26,values=,regexCheck=,hint=,defaultValue=,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Nov 14 13:47:36 EST 2025,type=field,owner=,inode=32fc98eafb4879b58235ded08c550d0d,identifier=32fc98eafb4879b58235ded08c550d0d], com.dotmarketing.portlets.structure.model.Field@4efc400e[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=fields-6,fieldType=com.dotcms.contenttype.model.field.RowField,fieldRelationType=,fieldContentlet=system_field,required=false,velocityVarName=fields5,sortOrder=27,values=,regexCheck=,hint=,defaultValue=,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Nov 14 14:02:45 EST 2025,type=field,owner=,inode=aaac451c4caacf29ec8bd2b458dcbfc7,identifier=aaac451c4caacf29ec8bd2b458dcbfc7], com.dotmarketing.portlets.structure.model.Field@1849573b[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=fields-7,fieldType=com.dotcms.contenttype.model.field.ColumnField,fieldRelationType=,fieldContentlet=system_field,required=false,velocityVarName=fields6,sortOrder=28,values=,regexCheck=,hint=,defaultValue=,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Nov 14 14:02:45 EST 2025,type=field,owner=,inode=613346ec97a8e669b2030b9eec6416c5,identifier=613346ec97a8e669b2030b9eec6416c5], com.dotmarketing.portlets.structure.model.Field@6a512981[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Program Overview Label,fieldType=com.dotcms.contenttype.model.field.TextField,fieldRelationType=,fieldContentlet=text8,required=false,velocityVarName=programOverviewLabel,sortOrder=29,values=,regexCheck=,hint=,defaultValue=Overview,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Nov 14 14:02:45 EST 2025,type=field,owner=,inode=91b57063f52540a1cfabb9c601c2ebb5,identifier=91b57063f52540a1cfabb9c601c2ebb5], com.dotmarketing.portlets.structure.model.Field@60870c53[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Program Overview,fieldType=com.dotcms.contenttype.model.field.WysiwygField,fieldRelationType=,fieldContentlet=text_area1,required=true,velocityVarName=programOverview1,sortOrder=30,values=,regexCheck=,hint=,defaultValue=,indexed=true,listed=false,fixed=false,readOnly=false,searchable=true,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Nov 14 14:03:53 EST 2025,type=field,owner=,inode=2475a4e6091c5413e7522b2951d7b6dc,identifier=2475a4e6091c5413e7522b2951d7b6dc], com.dotmarketing.portlets.structure.model.Field@4c57cc7d[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Admissions Requirements Label,fieldType=com.dotcms.contenttype.model.field.TextField,fieldRelationType=,fieldContentlet=text9,required=false,velocityVarName=admissionsRequirementsLabel,sortOrder=31,values=,regexCheck=,hint=,defaultValue=Admissions Requirements,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Nov 14 14:06:54 EST 2025,type=field,owner=,inode=cd79c0cf8f056cc769321f0b6c53b37e,identifier=cd79c0cf8f056cc769321f0b6c53b37e], com.dotmarketing.portlets.structure.model.Field@1ef5ba43[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Admissions Requirements,fieldType=com.dotcms.contenttype.model.field.StoryBlockField,fieldRelationType=,fieldContentlet=text_area2,required=true,velocityVarName=admissionsRequirements,sortOrder=32,values=,regexCheck=,hint=,defaultValue=,indexed=true,listed=false,fixed=false,readOnly=false,searchable=true,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Nov 14 14:07:24 EST 2025,type=field,owner=,inode=84b9c0751c26a0b4dc55ec91d096b8d1,identifier=84b9c0751c26a0b4dc55ec91d096b8d1], com.dotmarketing.portlets.structure.model.Field@7d0b853d[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Career Outcomes Label,fieldType=com.dotcms.contenttype.model.field.TextField,fieldRelationType=,fieldContentlet=text10,required=false,velocityVarName=careerOutcomesLabel,sortOrder=33,values=,regexCheck=,hint=,defaultValue=Career Outcomes,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Nov 14 14:07:56 EST 2025,type=field,owner=,inode=06a13c1b74336f38cd5be71146a16e91,identifier=06a13c1b74336f38cd5be71146a16e91], com.dotmarketing.portlets.structure.model.Field@25b6eb5b[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Career Outcomes,fieldType=com.dotcms.contenttype.model.field.StoryBlockField,fieldRelationType=,fieldContentlet=text_area3,required=true,velocityVarName=careerOutcomes,sortOrder=34,values=,regexCheck=,hint=,defaultValue=,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Nov 14 14:08:26 EST 2025,type=field,owner=,inode=df5ffceebea3a33baa150418870b7038,identifier=df5ffceebea3a33baa150418870b7038], com.dotmarketing.portlets.structure.model.Field@5770efb4[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Additional Program Information Label,fieldType=com.dotcms.contenttype.model.field.TextField,fieldRelationType=,fieldContentlet=text11,required=false,velocityVarName=additionalProgramInformationLabel,sortOrder=35,values=,regexCheck=,hint=,defaultValue=,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Nov 14 15:33:58 EST 2025,type=field,owner=,inode=67d03cde5fbc0679c73d74bbd5ee49a3,identifier=67d03cde5fbc0679c73d74bbd5ee49a3], com.dotmarketing.portlets.structure.model.Field@64e460bb[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Additional Program Information,fieldType=com.dotcms.contenttype.model.field.WysiwygField,fieldRelationType=,fieldContentlet=text_area4,required=false,velocityVarName=additionalProgramInformation,sortOrder=36,values=,regexCheck=,hint=,defaultValue=,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Nov 14 15:34:43 EST 2025,type=field,owner=,inode=47894379f6df988b0365f1aaa67db48c,identifier=47894379f6df988b0365f1aaa67db48c], com.dotmarketing.portlets.structure.model.Field@45673377[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Additional Features,fieldType=com.dotcms.contenttype.model.field.TabDividerField,fieldRelationType=,fieldContentlet=system_field,required=false,velocityVarName=additionalFeatures1,sortOrder=37,values=,regexCheck=,hint=,defaultValue=,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Thu Dec 04 14:53:56 EST 2025,type=field,owner=,inode=d5fbc095b721878d54f402a2d3e3308f,identifier=d5fbc095b721878d54f402a2d3e3308f], com.dotmarketing.portlets.structure.model.Field@5799e4b3[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=fields-8,fieldType=com.dotcms.contenttype.model.field.RowField,fieldRelationType=,fieldContentlet=system_field,required=false,velocityVarName=fields7,sortOrder=38,values=,regexCheck=,hint=,defaultValue=,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Thu Dec 04 14:56:47 EST 2025,type=field,owner=,inode=3cbe676dca2ce1296fa35a23ddfeea92,identifier=3cbe676dca2ce1296fa35a23ddfeea92], com.dotmarketing.portlets.structure.model.Field@744acbb[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=fields-9,fieldType=com.dotcms.contenttype.model.field.ColumnField,fieldRelationType=,fieldContentlet=system_field,required=false,velocityVarName=fields8,sortOrder=39,values=,regexCheck=,hint=,defaultValue=,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Thu Dec 04 14:56:47 EST 2025,type=field,owner=,inode=7df0d512dcc38f9173314b0d7b30a592,identifier=7df0d512dcc38f9173314b0d7b30a592], com.dotmarketing.portlets.structure.model.Field@4062e550[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Order of Expandables,fieldType=com.dotcms.contenttype.model.field.SelectField,fieldRelationType=,fieldContentlet=text12,required=false,velocityVarName=orderOfExpandables,sortOrder=40,values=1|1 2|2 3|3 4|4 5|5 6|6,regexCheck=,hint=,defaultValue=1,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Thu Dec 04 14:56:47 EST 2025,type=field,owner=,inode=b6657e28cc5facceb93d1bf6f3d2e7c6,identifier=b6657e28cc5facceb93d1bf6f3d2e7c6], com.dotmarketing.portlets.structure.model.Field@3ce29aa0[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Expandables Section,fieldType=com.dotcms.contenttype.model.field.RelationshipField,fieldRelationType=OneuablueFeatureExpandable,fieldContentlet=system_field,required=false,velocityVarName=expandablesSection,sortOrder=41,values=1,regexCheck=,hint=,defaultValue=,indexed=true,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Thu Dec 04 15:12:18 EST 2025,type=field,owner=,inode=f8189c1bfcbbec2c19d397a9c1339a66,identifier=f8189c1bfcbbec2c19d397a9c1339a66], com.dotmarketing.portlets.structure.model.Field@24c65df3[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Order of Differentiators,fieldType=com.dotcms.contenttype.model.field.SelectField,fieldRelationType=,fieldContentlet=text14,required=false,velocityVarName=orderOfDifferentiators,sortOrder=42,values=1|1 2|2 3|3 4|4 5|5 6|6,regexCheck=,hint=,defaultValue=1,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Thu Dec 04 15:04:53 EST 2025,type=field,owner=,inode=c6a08c118fcc55bf63ab9f87e7b8fd50,identifier=c6a08c118fcc55bf63ab9f87e7b8fd50], com.dotmarketing.portlets.structure.model.Field@6451ca4[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Differentiators Section,fieldType=com.dotcms.contenttype.model.field.RelationshipField,fieldRelationType=OneuablueFeatureDifferentiators,fieldContentlet=system_field,required=false,velocityVarName=differentiatorsSection,sortOrder=43,values=1,regexCheck=,hint=,defaultValue=,indexed=true,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Thu Dec 04 15:12:59 EST 2025,type=field,owner=,inode=ed130f25a59a3eb34d88ad6451e40fce,identifier=ed130f25a59a3eb34d88ad6451e40fce], com.dotmarketing.portlets.structure.model.Field@515a3159[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Order of Tabs,fieldType=com.dotcms.contenttype.model.field.SelectField,fieldRelationType=,fieldContentlet=text15,required=false,velocityVarName=orderOfTabs,sortOrder=44,values=1|1 2|2 3|3 4|4 5|5 6|6,regexCheck=,hint=,defaultValue=1,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Thu Dec 04 15:05:22 EST 2025,type=field,owner=,inode=7a1536fd2d3cf22a0fd4afccdb5939de,identifier=7a1536fd2d3cf22a0fd4afccdb5939de], com.dotmarketing.portlets.structure.model.Field@79459648[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Tabs Section,fieldType=com.dotcms.contenttype.model.field.RelationshipField,fieldRelationType=OneuablueContentTabs,fieldContentlet=system_field,required=false,velocityVarName=tabsSection,sortOrder=45,values=1,regexCheck=,hint=,defaultValue=,indexed=true,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:03 EDT 2026,iDate=Fri Dec 05 09:57:09 EST 2025,type=field,owner=,inode=41299686f5aca9ddcad7b28af1d0c9c6,identifier=41299686f5aca9ddcad7b28af1d0c9c6], com.dotmarketing.portlets.structure.model.Field@6ffa7556[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=fields-10,fieldType=com.dotcms.contenttype.model.field.ColumnField,fieldRelationType=,fieldContentlet=system_field,required=false,velocityVarName=fields9,sortOrder=46,values=,regexCheck=,hint=,defaultValue=,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:04 EDT 2026,iDate=Thu Dec 04 14:56:47 EST 2025,type=field,owner=,inode=94031d157c770aad9b366380bf1aa138,identifier=94031d157c770aad9b366380bf1aa138], com.dotmarketing.portlets.structure.model.Field@4174f431[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Order of Profiles,fieldType=com.dotcms.contenttype.model.field.SelectField,fieldRelationType=,fieldContentlet=text7,required=false,velocityVarName=orderOfProfiles,sortOrder=47,values=1|1 2|2 3|3 4|4 5|5 6|6,regexCheck=,hint=,defaultValue=1,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:04 EDT 2026,iDate=Tue Mar 24 11:29:04 EDT 2026,type=field,owner=,inode=6b9c3ffc806d63e585fa99da9e7e5f41,identifier=6b9c3ffc806d63e585fa99da9e7e5f41], com.dotmarketing.portlets.structure.model.Field@4124c5bf[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Profiles Section,fieldType=com.dotcms.contenttype.model.field.RelationshipField,fieldRelationType=OneuablueFeatureProfileCarousel,fieldContentlet=system_field,required=false,velocityVarName=profilesSection,sortOrder=48,values=1,regexCheck=,hint=,defaultValue=,indexed=true,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:04 EDT 2026,iDate=Tue Mar 24 11:28:10 EDT 2026,type=field,owner=,inode=f9186833bf630c665d84c7ef2965698c,identifier=f9186833bf630c665d84c7ef2965698c], com.dotmarketing.portlets.structure.model.Field@1486ec05[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Order of Testimonials,fieldType=com.dotcms.contenttype.model.field.SelectField,fieldRelationType=,fieldContentlet=text16,required=false,velocityVarName=orderOfTestimonials,sortOrder=49,values=1|1 2|2 3|3 4|4 5|5 6|6,regexCheck=,hint=,defaultValue=1,indexed=false,listed=false,fixed=false,readOnly=false,searchable=false,unique=false,modDate=Wed Sep 23 12:16:04 EDT 2026,iDate=Thu Dec 04 15:05:58 EST 2025,type=field,owner=,inode=f0186f5a46d0bf2a27c336a7341b8cc3,identifier=f0186f5a46d0bf2a27c336a7341b8cc3], com.dotmarketing.portlets.structure.model.Field@28ea7b06[structureInode=b3487c5ffd5b73ed1478daa205947588,fieldName=Testimonials 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Sport Business, BBA

Home Academic Programs Program Details

Program Details

Location
Akron Campus
Level
undergraduate
Academic Pathway
major
Degree/Program Type
Bachelor of Business Administration
Format
In-person
Course Info
Course Info
College
Dean's Office, College of Business
School/Department
Department of Management

Program Contact

CoB Undergraduate Advising

CoB Undergraduate Advising

Send an Email

Overview

Explore the business behind the game through a rigorous, interdisciplinary curriculum that combines core business foundations with sport-specific courses such as Strategic Leadership in Sport Business, Financial Issues in Sport, and Applied Sales in Sport. You’ll gain a deeper understanding of how organizations operate and succeed in the dynamic, global sport industry.

Our Sport Business program is immersive and hands-on. Learn from experienced faculty who bring real-world sport expertise into the classroom and gain access to unique learning opportunities through partnerships with professional teams like the Cleveland Browns, Cavaliers, and Guardians. Build industry connections through real-world projects, volunteer and internship experiences, and involvement in the Sport Analytics and Business Association (SABA), an award-winning student organization offering networking, experiential learning, and behind-the-scenes access to sport venues.

The University of Akron Bulletin acts as a guide for degree requirements, however official requirements are established at the time of transfer and admission to the degree-granting college. Once enrolled, students should refer to the degree progress report which is definitive for graduation requirements.

See degree requirements for the BBA in Sport Business here.

See a recommended sequence of courses here.

Career Outcomes

A degree in sport business paves the way for exciting career opportunities in the sport industry and beyond. Our graduates work in roles such as:

  • Program Leader

  • Administrator

  • Sales/Marketing

  • Licensing/Branding Specialist

  • Facilities/Operations Manager

The Sport Business major is part of the Department of Management. Here’s a closer look at what you’ll learn.

Your required and elective management courses may include:

  • Current Topics in Sport Business
  • Strategic Leadership in Sport Business
  • Financial Issues in Sport
  • Strategic Management
  • Applied Sales in Sport

The Akron Advantage

Our experience-rich, career-focused program will set you up for success after graduation.  

Career readiness is crucial. All College of Business students participate in our Experience Guarantee professional development program. You’ll choose from a mix of required and optional experiences, all geared to help you make connections and find your dream job after graduation. These could include:  
 

  • Resume workshops
  • Professional online profile development (LinkedIn, Handshake)
  • Career fairs
  • Suit-up week activities
  • Guest speakers 
  • Mock interviews
  • Company visits
  • Leadership development courses 

Career readiness is crucial. All College of Business students participate in our Experience Guarantee professional development program. You’ll choose from a mix of required and optional experiences, all geared to help you make connections and find your dream job after graduation. These could include:  
 

  • Resume workshops
  • Professional online profile development (LinkedIn, Handshake)
  • Career fairs
  • Suit-up week activities
  • Guest speakers 
  • Mock interviews
  • Company visits
  • Leadership development courses 

Akron Means Business

Being AACSB-accredited, this program is part of the University’s nationally ranked College of Business.

Schedule a Visit

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Top 1% of business schools

We’re among a few business schools worldwide to achieve dual AACSB-accreditation for business and accounting.

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Small Class Sizes

With an average class size of fewer than 30 students, you’ll have the opportunity to build strong connections with both your professors and classmates throughout your time at UA. 

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30+ Career-Focused Events Each Year

From networking with industry leaders to practicing mock interviews and exploring internships, students have endless opportunities to get career-ready and confident for what’s next.

Three people stand and talk near a table with a laptop in a busy indoor area; others are gathered around various tables in the background, and colorful posters decorate the walls.

Ways to Get Involved

As a student majoring in sport business, you’ll find countless ways to get involved beyond the classroom, from student organizations to networking events, competitions, and honor societies that connect you with top firms and real-world experience.

A brick archway stands over a sidewalk surrounded by green trees and neatly trimmed grass on a sunny day with a partly cloudy sky. Another similar arch and a building are visible in the background.

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